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<h2 class="wp-block-heading">Une expression visuelle experte</h2>
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<p>Depuis de nombreuses années, Axtead accompagne une clientèle privée et institutionnelle exigeante. Positionné sur la niche haut de gamme, ce cabinet parisien expérimenté rayonne en France comme à l'international. Porté par des valeurs d’excellence et de technicité propres au métier, il se distingue par son approche très humaine et plus contemporaine de la figure d’avocat.</p>
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<p>À l’agence, il fallait <strong>donner de l’envergure à l’image de marque</strong> d’Axtead, proposer une création à la hauteur de sa personnalité. Pour ce faire, on a imaginé un logo à la typographie néoclassique, inspirée de la haute couture. La mise en valeur volontaire du « X » évoque la collaboration et le lien de confiance que le cabinet souhaite renforcer avec ses clients. <strong>Le travail autour des triangles</strong>, quant à lui, renforce le sentiment de rigueur et de sérieux attendus dans la profession.</p>
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<h2 class="wp-block-heading">Un univers sobre et élégant</h2>
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<p>Pour garantir un univers de marque cohérent, on a travaillé la <strong>charte graphique</strong> dans la continuité du logo. Avec subtilité, les couleurs bleu marine et blanc traduisent l’élégance et la sobriété inhérentes à la profession. L’utilisation stratégique de la teinte or apporte la touche de modernité caractéristique du cabinet. Ensemble, ces choix graphiques inspirent la sérénité et renvoient une <strong>image haut de gamme, raffinée</strong>, parfaitement adaptée aux cibles de notre client.</p>
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<p>Côté imagerie, on a choisi des plans larges pour refléter la vision globale de la marque et sa capacité à prendre de la hauteur.</p>
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<p>Cet univers sobre et élégant se décline sur tous les supports de communication de la marque, dont son site internet créé et développé sur mesure sous wordpress par notre agence. </p>
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<div class="wp-block-button"><a class="wp-block-button__link wp-element-button">Découvrir le site web Axtead</a></div>
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