(975,4,'2025-09-02 17:03:30','2025-09-02 15:03:30','<!-- wp:acf/summary-content {\"name\":\"acf/summary-content\",\"data\":[],\"align\":\"\",\"mode\":\"preview\"} -->\n<!-- wp:paragraph -->\n<p>Le <strong>logo</strong>, ou logotype, tire son étymologie du grec \"logos\" qui signifie mot, parole, discours. Bien plus qu\'une simple expression graphique, il s\'agit d\'un <strong>pilier majeur de l\'image de marque</strong> d\'une entreprise ou de tout autre organisme. Sa conception exige la maîtrise de nombreuses connaissances que nous vous dévoilons dans cet article.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">1. L\'importance d\'un logo pour votre marque</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Un <strong>logo fort</strong> ne se choisit pas au hasard&nbsp;car son rôle est capital. Loin d’être une simple composition de texte, de couleurs ou de formes, il incarne une<strong> expression visuelle </strong>précieuse pour la reconnaissance de votre entreprise ou organisme.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">1.1. Le logo, fondement de l\'identité visuelle de votre marque</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Le logo incarne un élément central pour votre marque. Il impulse ses codes visuels (palettes de couleurs, typographie, formes et motifs graphiques…) et joue un rôle clé d’identification et de reconnaissance auprès des cibles. Déclinés au sein de la charte graphique, ces codes assurent ensuite la cohérence sur l’ensemble de vos supports de communication.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Plus encore, le <strong>logo rassure</strong>, car il sert de <strong>repère durable</strong> pour le public qui l’associe instantanément à la marque. Sans un logo soigneusement conçu, votre marque rencontrera inévitablement des difficultés de perception.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p><em><strong>Par exemple</strong></em>, Nike, Apple ou encore McDonald’s n’ont aujourd’hui nul besoin de mentionner leur nom tant leurs logos sont ancrés dans l’inconscient collectif. Le secret&nbsp;? Ces logos sont de véritables signatures visuelles, mémorables par leur conception et leur capacité à refléter pleinement l’univers de ces géants du marketing. Ajoutez à cela des campagnes au budget colossal et votre logo s’inscrit durablement dans les esprits&nbsp;!</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">1.2. Le logo, signe de reconnaissance et de crédibilité</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>La plupart du temps, le logo représente le premier contact d’un consommateur avec une marque. Il doit donc impérativement sortir du lot.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Pourquoi&nbsp;? </strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Tout d’abord, parce qu’<strong>un logo facilement identifiable crée un sentiment de familiarité</strong> chez la cible. Plus précisément, lorsqu’il reconnaît aisément un logo, il développe une forme d’habitude qui engendre un lien émotionnel entre lui et la marque. La magie du marketing opère !<br></li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensuite, <strong>un logo bien conçu, brandé avec soin, évoque le sérieux et le professionnalisme</strong>. Il inspire confiance et améliore naturellement la crédibilité de votre marque.<br></li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Enfin,<strong> un logo reconnaissable s’imprime dans la mémoire de votre audience grâce au mécanisme de répétition</strong>. Chaque fois qu’un individu se retrouve face à un support qui possède votre logo (affichage, packaging, réseaux sociaux, site internet…), il s’inscrit progressivement dans son esprit.</li>\n<!-- /wp:list-item --></ol>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">1.3. Un élément stratégique au service de votre image de marque</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Parce qu’il est présent sur tous vos supports de communication,<strong> le logo façonne la manière dont votre audience perçoit votre marque</strong>. En effet, un logo épuré et contemporain ne reflète pas le même message qu’un logo traditionnel par exemple. En un clin d’œil, il peut donc influencer le regard de votre audience et lui donner envie ou non de faire confiance à votre marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Plus encore, dans un monde hyper connecté, <strong>le logo joue un rôle clé dans votre branding digital</strong>. Site web, réseaux sociaux, newsletter, bannières publicitaires... il impacte chaque support numérique, chaque plateforme, et doit donc être parfaitement clair et cohérent pour renforcer votre visibilité en ligne et votre e-communication. Il est parfois si puissant qu’il peut même incarner un symbole de communauté, un signe d’appartenance entre des individus qui partagent les mêmes valeurs ou le même lifestyle.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":912,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/image-4-1024x485.png\" alt=\"\" class=\"wp-image-912\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">1.4. Le logo, un outil de communication indispensable</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Chaque logo raconte une histoire, porte des valeurs et un adn singuliers</strong>. À travers un design puissant, des couleurs et des typographies adéquates, il devient l’ambassadeur visuel de votre entreprise.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Concevoir une <strong>identité de marque </strong>qui a du sens est donc primordial&nbsp;: elle donne du corps à votre entreprise et sert d’élément de référence à sa communication.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pour les grandes marques dotées d’une notoriété solide, le logo peut parfois se passer de mots. On pense notamment aux pictogrammes uniques de Starbucks, Carrefour ou encore WWF qui, avec le temps et la répétition, sont devenus des repères visuels puissants pour le public.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">1.5. Le logo, un outil de communication indispensable</h3>\n<!-- /wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Toute entreprise qui souhaite imposer sa patte face à la concurrence doit se démarquer, et cela passe notamment par le logo.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En effet, dans un marché souvent saturé où les offres se ressemblent, <strong>un logo singulier, puissant, bien pensé, peut contribuer à tirer son épingle du jeu</strong>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ainsi, sa conception doit être particulièrement réfléchie, en accord avec le positionnement et l’adn de votre marque. Il doit refléter la cohérence et la clarté, pour s’imprégner facilement et durablement dans la mémoire de chacun.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p><strong>Créer un logo distinctif, aligné avec les piliers de votre adn, marque le début d’une visibilité durable et différenciante sur le marché.</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:heading {\"placeholder\":\"1. Comment choisir une fontaine à eau professionnelle ?\"} -->\n<h2 class=\"wp-block-heading\">2. <strong>Comment le logo influence la perception de votre marque ?</strong></h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Élément clé de votre branding</strong>, le <strong>logo</strong> incarne bien plus qu’un symbole graphique : il oriente la perception de votre marque chez le consommateur. En effet, un logo bien conçu déclenche des émotions, crée du lien avec votre audience et influence ainsi ses décisions d’achat. Dans cet article, découvrez comment un logo de qualité peut devenir un levier stratégique pour développer votre business.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">2.1. Le logo, créateur d\'émotions</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>À la manière d’un emblème que l’on repère de loin, le logo permet au consommateur de forger sa première impression sur votre marque. Véritable<strong> vitrine graphique</strong>, il n’est jamais le fruit du hasard : couleurs, forme, et même typographie sont soigneusement choisies pour refléter votre adn et ainsi influencer positivement votre audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">La forme</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Que votre logo soit rond, carré, ovale, triangulaire, avec des lignes verticales ou horizontales, il suscitera une émotion chez le consommateur. Pourquoi ? Car<strong> l’être humain associe naturellement les formes à des références issues de son imaginaire, de son histoire ou de ses valeurs</strong>. Ainsi, des courbes arrondies évoqueront la douceur et la solidarité, là où des angles plus saillants suggéreront rigueur et stabilité.  </p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Les couleurs</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Les couleurs transmettent un message avant même que le consommateur ne lise le nom de votre entreprise</strong>. Par exemple, le célèbre rouge de Coca-Cola ne se contente pas d’attirer les regards. Il évoque la passion et l’énergie, piliers fondateurs de l’univers de la marque.<br><br></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":973,\"width\":\"250px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/logo.ca6732.svg\" alt=\"\" class=\"wp-image-973\" style=\"width:250px\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">La clarté</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>La simplicité et la stabilité de votre logo influencent aussi la perception de votre marque. En effet, <strong>un design clair, cohérent, et facilement identifiable favorise la mémorisation et la reconnaissance.</strong> Dans un marché où les offres se ressemblent, se démarquer crée alors un sentiment de familiarité chez votre audience et, par conséquent, renforce la relation de confiance.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p>Ainsi, <strong>un logo bien conçu ne se limite pas au design</strong>. C’est un ensemble d’éléments soigneusement réfléchis qui, en déclenchant des émotions positives, influencent directement les décisions d’achat de votre audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Découvrez notre guide sur la psychologie des logos</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">2.2. Le logo, un rôle stratégique pour votre branding</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Par les émotions qu’il provoque, le logo joue un <strong>rôle stratégique</strong> dans la construction de votre image de marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En effet, à l’instar d’un plat que nous jugeons par son aspect avant même de l’avoir goûté, le consommateur associe souvent la qualité d’une marque à son identité visuelle.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ainsi, <strong>un logo bien conçu doit traduire votre identité et vos valeurs clés en un clin d’œil</strong>. En respectant les codes appropriés, il capte davantage l’attention et améliore votre réputation sur le long terme.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Plus encore,<strong> un logo simple et facilement reconnaissable favorise la répétition visuelle</strong>. Autrement dit, plus le consommateur remarque votre logo sur le marché (sur différents supports et dans différents contextes), plus il s’ancre dans son esprit. Ce mécanisme renforce le lien de confiance et votre crédibilité en tant que marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Enfin, une visibilité accrue incarne <strong>un levier puissant pour se différencier de la concurrence</strong>. En effet, grâce au processus de répétition, votre logo s’inscrit dans la mémoire collective, améliore l’authenticité perçue, ce qui impacte durablement votre image de marque et par conséquent, votre business.  </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">2.3. Comment créer un logo puissant ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Vous l’aurez compris&nbsp;: un logo bien conçu permet d’influencer directement la manière dont votre audience perçoit votre marque. Cependant, encore faut-il savoir comment créer un logo puissant qui reste dans les esprits.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Voici quelques éléments clés à connaître en la matière&nbsp;:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Brief et analyse stratégique</strong>&nbsp;: cette étape naît de la rencontre avec le client. Elle permet de comprendre son identité, son histoire, son positionnement, mais aussi d’identifier ses cibles et ses concurrents.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Veille concurrentielle</strong>&nbsp;: il s’agit ici d’étudier le secteur d’activité du client, son marché, les codes graphiques et les tendances associés afin d’envisager sereinement la phase de création.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Réflexion stratégique et graphique</strong>&nbsp;: c’est une phase d’ébauches, de croquis, au cours de laquelle il convient de définir des pistes graphiques sérieuses.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Création du logo</strong>&nbsp;: design, couleurs, typographie, taille, lisibilité… le logo prend forme et s’approche de sa forme définitive.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Déclinaison du logo</strong>&nbsp;: afin de décliner le logo de manière cohérente sur tous les supports de communication, il convient de travailler plusieurs versions du logo.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Présentation</strong>&nbsp;: cette phase permet d’opérer les derniers ajustements du logo avant sa livraison finale.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Livraison&nbsp;</strong>: le logo est officiellement validé. Il est livré sous tous les formats et avec un guide d’utilisation, pour une exploitation sans contrainte adaptée à tous les supports.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Pour apprendre à créer un logo qui influence positivement la perception de votre marque, consultez notre guide sur la création de logo.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">En savoir plus</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">3. Le processus de création d\'un logo</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Élément clé de la charte graphique, <strong>créer un logo de qualité demande du temps et requiert des compétences solides</strong>. Que vous souhaitiez en créer un nouveau ou simplement le refondre, le processus de création se compose de plusieurs étapes, indispensables à la réussite de votre projet. Experts en création d’image de marque depuis 2010, nous avons rassemblé ici les différentes phases de cette élaboration.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.1. Le brief : point de départ de la création</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Tout projet démarre par un travail autour de l’histoire, de l’identité et de l’adn de la marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Qui est-elle&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quelles sont ses valeurs&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quelles sont ses cibles&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ses concurrents&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ses besoins&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quel message souhaite-t-elle diffuser&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quel est son positionnement&nbsp;?</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Ces informations permettent de mieux cerner ses objectifs, ses goûts et ses besoins. Particulièrement précieuses pour la <strong>réflexion stratégique et créative</strong>, elles servent de guide tout au long du processus de création. De plus, elles garantissent un cahier des charges adapté au projet et permettent de démarrer les recherches dans la bonne direction.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.2. La veille concurrentielle</h3>\n<!-- /wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Dans un monde saturé par les offres et les images, <strong>un logo de bonne qualité se doit d’être unique mais également simple, lisible et facilement identifiable</strong>. Plus encore, il doit s’inscrire dans la durée, résister aux tendances, et surtout, se démarquer de la concurrence.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Cette nouvelle étape dans le processus de création s’avère donc capitale. Elle consiste à <strong>étudier le secteur d’activité de l’entreprise, son marché, les couleurs et les codes associés à ces derniers</strong>. L’ensemble de ces éléments vont permettre d’approfondir la connaissance du sujet et de continuer d’avancer dans le bon sens.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Comment créer un logo mémorable ?</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.3. La réflexion stratégique et graphique</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>À partir des éléments collectés dans la phase précédente, les recherches débutent. C’est le moment de <strong>réfléchir au style de typographie, à sa taille et à la graisse des polices</strong>. Il faut évaluer les couleurs à privilégier et les éléments graphiques à intégrer dans la <strong>conception du logo</strong>. Ensuite, on passe aux croquis et aux échanges sur ces différentes propositions.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"is-style-default\"} -->\n<p class=\"is-style-default\"><strong>L’objectif&nbsp;: définir des pistes graphiques pour avoir le choix entre plusieurs approches.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.4. La phase de création du logo</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":925,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/image-5-1024x596.png\" alt=\"\" class=\"wp-image-925\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:paragraph -->\n<p>Une fois les axes graphiques définis, les logos prennent forme peu à peu sur les logiciels de création.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il s’agit du moment où, d’un axe créatif, naissent des propositions avec pour chaque piste un travail de design, de taille, un choix typographique ou encore un jeu d’associations de couleurs.&nbsp;Chaque piste doit parfaitement refléter l’adn de la marque et surtout, rester lisible quels que soient la taille et le format.&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Enfin, arrivent les derniers détails&nbsp;: espacement entre les lettres, saturation des couleurs, contraste, visibilité. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>L\'objectif&nbsp;: parvenir à une proposition juste, nette et équilibrée.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.5. La présentation et les modifications associées </h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Il est temps de présenter les pistes créatives et leur mise en scène.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p><em><strong>To do :</strong></em> Pour aider à la projection de son usage, il est nécessaire de partager le logo brut mais également mis en situation via des <strong>mockups</strong>. En d’autres termes, il est d’usage de créer des exemples de visuels sur lesquels apposer le logo (cartes de visite, affichage urbain, packaging…) afin d’accompagner le processus de visualisation de la future image de marque.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group -->\n\n<!-- wp:paragraph -->\n<p>Cette phase de travail vise à aider les clients à projeter leur future marque dans son utilisation au quotidien et donc à faire un choix parmi les différentes pistes proposées.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.6. Le travail de déclinaison du logo</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Un logo ne vit jamais seul. Dès la phase de réflexion, <strong>il convient de se projeter dans son utilisation</strong> et ainsi de <strong>prévoir des variantes</strong> adaptées à tous les supports de communication&nbsp;sur lesquels il est susceptible d’apparaître : cartes de visite, site internet, réseaux sociaux, plaquette commerciale, packaging etc.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pour ce faire, il convient de travailler plusieurs points&nbsp;:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">La disposition</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Créer une <strong>version verticale et horizontale</strong> pour adapter l’usage du logo dans l’espace.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">La composition</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Décliner le logo <strong>avec ou sans baseline</strong>, en <strong>français ou en langue étrangère</strong>, en <strong>version monogramme, responsive</strong> etc.<br><br></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":403,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/ca.svg\" alt=\"Crédit Agricole\" class=\"wp-image-403\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":402,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/ca-hover.svg\" alt=\"\" class=\"wp-image-402\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">La couleur</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Pour ne pas limiter l’utilisation du logo, il est conseillé d’avoir une <strong>version en négatif et en plusieurs couleurs</strong>, toujours dans le respect de la charte graphique.<br><br></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.7. La validation et la finalisation du logo </h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Une fois le travail de déclinaison abouti, l’étape de finalisation du logo débute. Ici, on réalise les dernières retouches afin de livrer un travail de qualité irréprochable.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>La mise au net</strong>&nbsp;: elle consiste à affiner les petits détails sur chaque variante du logo afin d’obtenir un résultat parfaitement équilibré, en termes de teintes, de forme etc.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>La vectorisation</strong>&nbsp;: cette étape garantit une adaptabilité et une qualité optimales sur tous les supports, du print au web.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.8. La livraison finale du projet</h3>\n<!-- /wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Pour une utilisation optimale et sans contrainte, il est essentiel de fournir tous les fichiers nécessaires à l’exploitation du logo.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Fichiers vectoriels</strong>&nbsp;: AI, PDF, SVG, EPS – adaptés au print et la signalétique.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Fichiers raster&nbsp;</strong>: PNG, JPG pour une utilisation sur le web.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Il en va de même pour les formats de couleurs afin de garantir une utilisation adaptée à tout type de support :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>CMJN</strong>&nbsp;: pour les impressions courantes</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Pantone&nbsp;</strong>: pour les logos en tons directs avec encres spéciales</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>RVB&nbsp;</strong>: pour les écrans&nbsp;et supports numériques</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>RAL</strong>&nbsp;: pour une utilisation sur façades notamment.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:paragraph -->\n<p>Enfin, l’idéal est d’avoir <strong>une charte graphique complète</strong> détaillant les contextes d’utilisation, les couleurs, les typographies et les différentes déclinaisons possibles.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">3.9. Pourquoi confier la création de votre logo à notre agence ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p><strong><br>Créer un logo</strong> de qualité exige des connaissances stratégiques et graphiques affutées.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Chez 32 décembre, nous accompagnons les marques ambitieuses dans leur projet depuis 2010. Créatifs, rigoureux et passionnés, nous suivons chaque projet à travers une démarche professionnelle et structurée. <a href=\"https://32decembre.preprod1.3212-lab.top/la-methode/brand-me-up/\">Méthode BrandmeUp®</a>, veille concurrentielle, recherche, création, déclinaison et livraison finale&nbsp;: notre approche vous assure un résultat de haut niveau, fidèle à votre adn de marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Toujours à votre écoute, nous concevons des logos sur-mesure, durables et déclinables sur tous vos supports de communication. <strong>Pour une image de marque puissante et impactante.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://32decembre.preprod1.3212-lab.top/les-metiers/\">Découvrez nos expertises</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">4. Redesign de logo : quand et pourquoi le rafraîchir ?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>La <strong>refonte ou redesign d’un logo</strong>, signifie la création d’une nouvelle identité graphique pour une marque. Il s’agit d’améliorer certains aspects visuels de cette dernière afin de faire ressortir davantage l’identité et l’essence même de la marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">4.1. Pourquoi rafraîchir votre logo ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Il existe plusieurs raisons qui peuvent vous pousser à effectuer un rafraîchissement.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Votre marque connaît <strong>un changement de valeurs suite à un repositionnement ou de nouvelles décisions stratégiques</strong>&nbsp;? Votre logo ne correspond peut-être plus à la dynamique de votre entreprise et n’incarne plus correctement vos ambitions. Pourquoi ne pas envisager un rafraîchissement pour refléter correctement votre marque&nbsp;?&nbsp;&nbsp;<br></li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Votre entreprise <strong>élargit sa gamme de produits et/ou services</strong> et émerge sur de nouveaux marchés avec de nouvelles cibles ? Le redesign d’un logo semble pertinent si celui d’origine est trop représentatif d’une offre en particulier ou n’est plus en adéquation avec la nouvelle.<br></li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Votre logo rencontre des <strong>difficultés liées à son utilisation</strong> ? Il perd en qualité lorsque l\'on change sa taille&nbsp;? Sa couleur ne s’adapte pas à tous les supports&nbsp;? Alors il est indispensable de passer par l’étape de redesign afin de faciliter votre communication.<br></li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Enfin, <strong>votre logo est peut-être</strong> <strong>obsolète</strong>. Il existe depuis 5 ans&nbsp;? 10 ans&nbsp;? Il pourrait ne plus correspondre au courant graphique actuel et paraître dépassé à vos yeux comme à ceux de vos cibles. Naturellement, un coup de neuf s’impose&nbsp;!&nbsp;</li>\n<!-- /wp:list-item --></ol>\n<!-- /wp:list -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p>Attention, <strong>redesigner un logo ne signifie pas le refondre entièrement</strong>. Il s’agit de le moderniser en préservant ses grandes lignes, tout en le faisant évoluer vers quelque chose de plus représentatif et de plus loyal à votre marque.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">4.2. Quand rafraîchir votre logo ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Le redesign d’un logo n’est pas une étape obligatoire dans la vie d’une marque. </strong>En effet, certaines marques comme Nike, Chanel ou encore BMW restent fidèles au design de leur premier logotype. Cependant, il est parfois pertinent de s’interroger sur la viabilité de son identité visuelle. En effet, plusieurs raisons peuvent nous pousser à repenser cette dernière et plus particulièrement le logo. <strong>Alors quand et pourquoi l\'envisager ? </strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tout d’abord, il n’existe pas de date précise pour changer un logo ; cela reste propre à chaque entreprise.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Connaît-elle une évolution&nbsp;?</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Un changement&nbsp;? </li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Propose-t-elle de nouveaux produits ? De nouvelles offres&nbsp;?</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Dans ces cas précis, il peut être pertinent de repenser votre logo car il incarne votre marque et doit la représenter. Aussi, lorsque votre entreprise connaît un tournant stratégique ou un repositionnement, votre logo ne colle parfois plus avec votre adn.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>C’est notamment ce qui s’est produit pour l<strong>e CHU de Saint-Étienne qui nous a confié la refonte de son nouveau logo et de sa nouvelle identité graphique</strong>. À l\'époque, leur identité visuelle n’incarnait plus correctement leur raison d\'être. L’enjeu était donc de placer le curseur au bon endroit et de traduire fidèlement les valeurs humaines, d’expertises et d’innovation du Centre afin de rester en adéquation avec leur baseline «&nbsp;Ensemble, soigner, former, chercher et innover pour la santé de tous&nbsp;».</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":956,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/CHU_mock-1024x484.jpg\" alt=\"\" class=\"wp-image-956\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Découvrir le projet</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">5. L\'importance de la simplicité dans la création d\'un logo </h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Le logo incarne bien plus qu’une simple typographie ou qu’un simple picto. C’est l’une des premières images que le public retient de votre marque. Dans un monde où <strong>une personne est exposée en moyenne à 1 200 messages visuels par jour en France</strong> (en 2024), la simplicité devient un atout majeur. Un logo simple, ce n’est pas un logo vide de sens : c’est un logo mémorable.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">5.1. Pourquoi un logo simple marque davantage les esprits ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Si l’on vous demandait de reproduire un logo de mémoire, lequel choisiriez-vous ? Probablement celui de Nike, Adidas ou encore Apple. Et ce n’est pas un hasard ! Ces marques partagent un point commun&nbsp;: elles ont un <strong>logo simple</strong>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Un logo simple, à quoi ça sert ? </h4>\n<!-- /wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Avoir une <strong>compréhension immédiate</strong> de la part du consommateur, sans effort de recherche. Dès l’instant où il voit votre logo, il doit être capable de faire le lien avec votre secteur d’activité ou même directement votre marque.&nbsp;&nbsp;</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Un logo simple <strong>dépasse les frontières&nbsp;</strong>! Il ne dépend pas d’un langage ou d’un code culturel spécifique. Il est compréhensible de tous.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Un logo doit être comme la base de votre garde-robe&nbsp;: intemporel ! Un logo simple traverse plus facilement les époques et résiste aux tendances graphiques éphémères. De ce fait, il a moins de chance de devenir obsolète et de devoir passer par <strong>l’étape de redesign </strong>de manière anticipée.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Enfin, notre mémoire visuelle retient davantage les logos simples avec <strong>des formes et des symboles clairs</strong>. Tout le monde sait désormais que Lacoste s’apparente au crocodile, Audi aux quatre anneaux et Adidas aux trois bandes.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://32decembre.preprod1.3212-lab.top/les-metiers/\">Tout savoir sur la psychologie des logos</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">5.2. Un logo simple : un manque de créativité ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>L’architecte Ludwig Mies van der Rohe vous répondrait \"<strong>less is more</strong>\". Un logo simple n’est pas synonyme de manque de créativité mais requiert plutôt d’une réflexion approfondie.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>La conception d’un logo simple impose de transmettre l’essence d’une marque et donc de se concentrer sur le plus important</strong>. Cela implique une compréhension profonde de la marque (son histoire sa vision, ses cibles ou encore son marché).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il s’agit pour le.la graphiste d’effectuer un travail à la fois de synthèse mais aussi d’innovation visuelle. Cette démarche nécessite un travail de recherche sur les symboliques, les formes, les couleurs. Chaque élément a une raison d’être. Aucun n\'est «&nbsp;décoratif&nbsp;» ou sans justification. <strong>Ici, simplicité ne rime pas toujours avec facilité</strong>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Qu\'est-ce qu\'un logo abouti ?</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>On considère un logo abouti lorsque chaque élément a du sens et qu’il n’y a plus rien à retirer. C’est un principe clé en design.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Si enlever une couleur ou un trait déséquilibre le message, cet élément est nécessaire.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Si au contraire, un élément ne joue pas un rôle clair dans l’illustration de la marque, alors il doit disparaître.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Ces réflexions amènent le.la graphiste vers la version finale de sa création. <strong>Le logo devient alors une signature visuelle.</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Par exemple, si le logo de la marque Pleyce parait simple en apparence, il est pourtant le fruit d\'un profond travail stratégique.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Découvrez les coulisses de ce projet en cliquant ci-dessous.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":928,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/logo_pleyce.svg\" alt=\"\" class=\"wp-image-928\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.32-decembre.fr/projets-de-creation/digital/changement-marque-expresseau-devient-pleyce/\">La nouvelle identité de marque de Pleyce</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">6. La psychologie des logos : que se cache-t-il derrière les formes et les symboles ?</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Depuis la nuit des temps, nous évoluons aux côtés de formes, de couleurs et de symboles qui façonnent notre perception. Connaître leur signification semble donc fondamental pour comprendre le monde qui nous entoure. <strong>En graphisme, comme dans le cadre d’une création de logo, maîtriser la psychologie qui se cache derrière chaque forme permet notamment de concevoir une signature visuelle alignée avec les valeurs de votre marque, entreprise, institution ou organisation</strong>. Renforcées par les couleurs et la typographie idoines, ces formes peuvent apparaître encore plus puissantes et percutantes.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">6.1. Les formes géométriques dans un logo</h3>\n<!-- /wp:heading -->\n\n<!-- wp:image {\"id\":773,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/Agilae_slide_logo_1440x650-1440x648-1.webp\" alt=\"\" class=\"wp-image-773\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Le logo carré ou rectangulaire</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Avec leurs angles saillants et affutés, ces formes géométriques<strong> illustrent la force, l’efficacité, la praticité, la rigueur et le sérieux</strong>. Elles rassurent et reflètent un esprit logique, ordonné, «&nbsp;carré&nbsp;».</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En psychologie, notre cerveau réalise des associations entre les formes et l’interprétation que nous en faisons. Dans la vie courante, nous associons par exemple&nbsp;les objets qui s’apparentent aux carrés ou aux rectangles à la solidité, la structure voire l’intelligence (maison, boîte, ordinateur etc.).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Appliqué au design, ce type de formes se retrouvent souvent dans les <strong>domaines de l’industrie, de l’immobilier, de l’informatique ou encore de la banque</strong>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Chez 32 décembre, nous avons notamment travaillé le logo de <a href=\"https://www.32-decembre.fr/projets-de-creation/digital/creation-du-logo-thermaflu-et-refonte-du-site-internet/\">Thermaflu</a> autour d’une forme carrée, renforcée par une palette de bleu pour encore plus de sérieux.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Le logo triangulaire</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>La forme triangulaire <strong>évoque le sommet, le progrès, le dynamisme mais aussi l’autorité, l’instabilité, voire l’agressivité selon les circonstances</strong>. C’est une figure audacieuse à utiliser avec précaution pour limiter les mauvaises interprétations et s’assurer de renvoyer le bon message.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En termes de graphisme, cette forme anguleuse s’emploie souvent dans le <strong>secteur de la science, du sport, ou encore de la technologie</strong>. Orienté vers le haut, notre cerveau l’associe à la montagne, au masculin et à la virilité, là où le triangle qui pointe vers le bas nous évoque la féminité et la fertilité.<br><br>Plus généralement, le logo triangulaire se dresse vers le ciel et <strong>traduit un message de puissance, de compétition et d’ambition</strong>. Tel est le cas du logo <a href=\"https://www.32-decembre.fr/projets-de-creation/marque-et-strategie/creation-du-logo-agilae/\">Agilae</a>, une marque dynamique spécialisée dans la gestion de projets industriels.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Le logo circulaire</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Accueillante et profondément équilibrée, la forme circulaire est un <strong>symbole d’unité, de douceur, de sécurité, de confiance et de perfection</strong>. Les anneaux olympiques, comme l’alliance d’un mariage, confirment cette symbolique d’union et de coopération.&nbsp;&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Utilisée pour des logos d’organisations, de marques vintages ou plus contemporaines, la forme circulaire se veut particulièrement versatile. On la retrouve dans de nombreux secteurs d’activité, du luxe à l’automobile en passant par les labels qualité et les réseaux sociaux.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Associé à des couleurs pertinentes, une typographie marquée et des éléments graphiques travaillés, un logo circulaire gagne en puissance et en impact</strong> auprès de votre audience. Il inspire la confiance, évoque la qualité, à la manière d’un sceau de cire, garant de validation et d’authenticité.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">6.2. La signification des lignes dans un logo</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Nous l’avons évoqué précédemment, notre cerveau interprète sans cesse les formes qu’il perçoit, en créant des associations plus ou moins conscientes. Souvent inspirées par un héritage historique, la nature ou les objets de notre quotidien, ces interprétations construisent notre manière de voir le monde mais aussi de consommer. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ainsi,<strong> les lignes véhiculent elles aussi un message à notre imaginaire</strong>. Dans un logo, elles traduisent des valeurs singulières et portent des symboliques différentes selon le design, la typographie et les couleurs qui leur sont associées. Qu’elles soient verticales, horizontales, ou courbées, les pensées qu’elles évoquent ne seront pas les mêmes.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":766,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/image-1024x492.png\" alt=\"\" class=\"wp-image-766\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Le logo avec une ligne horizontale</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Naturellement, la ligne droite horizontale suggère <strong>l’horizon, la terre ou encore la mer calme et tranquille</strong>. Elle reflète la <strong>stabilité, la relaxation, l’apaisement</strong>. C’est un tracé simple qui, mal pensé dans un design, peut rapidement paraître plat.&nbsp;Pourtant, associé à du noir, du doré, ou du bleu marine, la ligne peut aussi sublimer un logo et apporter une dimension de luxe, d’élégance et de sobriété.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Le logo de notre client <strong>Le Décorateur des Alpes </strong>illustre parfaitement ce dernier point. Sobre et épurée, la ligne horizontale renforce l’expertise et la qualité de la marque.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://www.32-decembre.fr/projets-de-creation/marque-et-strategie/creation-de-limage-de-marque-le-decorateur-des-alpes/\">En savoir plus</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Le logo avec une ligne verticale</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Tel un mur robuste et solide, la ligne droite verticale peut aussi évoquer la <strong>rigidité et l’immobilisme</strong>. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dans une conception de logo, elle doit donc être travaillée aux côtés d’autres éléments graphiques pour casser cette raideur et apporter davantage de souplesse. En effet, si elles peuvent servir l’image d’une entreprise déjà bien ancrée, un logo qui repose uniquement sur des lignes verticales risque de donner une impression d’inflexibilité et desservir le message que vous souhaitez diffuser.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Il est notamment important de <strong>travailler l’épaisseur et la longueur de la ligne pour trouver le bon équilibre</strong>.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Le logo avec une ligne courbée</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Par nature, une courbe n’est pas linéaire et peut s’orienter vers le haut comme vers le bas. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Côté graphisme, un logo sera composé d’une ligne courbée généralement montante, <strong>symbole de dynamisme, de croissance et d’ascension</strong>. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En ce sens&nbsp;: qui ne connait pas le célèbre swoosh de Nike&nbsp;? Évocatrice du mouvement, de la vitesse et du dépassement de soi, cette ligne courbée dynamique et stylisée joue un rôle primordial dans l’image de marque que reflète ce géant de l’équipement sportif.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">6.3. Quid des symboles dans un logo ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Intégrer un symbole dans un logo n’est jamais neutre. Il <strong>porte toujours un message, des valeurs et des références subtiles</strong>. Ainsi, ce processus de création exige une réflexion stratégique poussée, nourrie par des connaissances approfondies du monde qui nous entoure.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En effet, <strong>les symboles sont de véritables vecteurs de communication</strong> qui servent la reconnaissance et la mémorabilité du logo de votre marque. À titre d’exemple, la pomme croquée d’Apple, le renard de Firefox, le crocodile de Lacoste ou encore la flèche d’Amazon sont autant de logos imprégnés d’une forte symbolique.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"grey-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-grey-100-background-color has-background\"><!-- wp:paragraph -->\n<p><strong><br></strong>Dans l’histoire de la publicité moderne, on retrouve des symboles dans de nombreux logos emblématiques. Ils appartiennent généralement aux catégories suivantes&nbsp;:</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>La nature</strong>&nbsp;: animaux, plantes, éléments naturels – eau, feu, montagne, vague, soleil, lune etc.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Les mythes, la culture et la spiritualité</strong>&nbsp;: croix, étoile, sirène etc.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Les mascottes</strong>&nbsp;: Mr. Propre, Géant Vert, Pringles etc.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Les objets</strong>&nbsp;: couronne, guitare, cible etc.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Lorsqu’un consommateur perçoit ces symboles, il réalise malgré lui des associations qui vont servir votre marque. C’est un moyen redoutable d’améliorer la mémorabilité de votre logo et de créer un lien émotionnel car les symboles font référence à un inconscient collectif quasi planétaire.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En d’autres termes, le symbole dans un logo&nbsp; parle à chacun, à la manière d’un <strong>langage visuel universel</strong>.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://32decembre.preprod1.3212-lab.top/les-metiers/\">Découvrez nos expertises</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:group -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">7. La charte graphique, clé de la reconnaissance de votre logo</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Imaginez : vous avez passé des semaines à trouver le logo qui représente le mieux votre marque suite à de longs moments de réflexion. Imaginez aussi que demain, vous retrouvez votre logo illisible sur une affiche à l’occasion d’une campagne. Ce n’est pas très flatteur, n\'est-ce pas ? Heureusement, la charte graphique existe. <strong>Ce document de référence regroupe l’ensemble des règles graphiques d’une marque</strong>. Elle impose des limites et donne des axes d’utilisation aux personnes qui emploient votre identité visuelle sur n’importe quel support.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">7.1. Les composantes de la charte graphique</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>La charte graphique se compose au minimum des normes concernant&nbsp;:&nbsp;</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Le logo et ses règles d’utilisation</strong> avec sa taille par exemple ou encore ses déclinaisons aux différents formats et couleurs.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>La palette de couleurs et textures</strong> avec la précision des pantone, CMJN ou RVB et la manière de les utiliser et les associer entre elles.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Les typographies </strong>(principale, secondaire) avec toutes les informations associées comme les fontes, la taille des caractères ainsi que leur contexte d’utilisation.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>L’univers visuel</strong> incluant des sets d’icônes et pictogrammes ainsi que des indications concernant leur utilisation.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Il est également intéressant d’ajouter des applications ou mises en situation fictives (<strong>mockups</strong>) pour se projeter plus facilement et imaginer le rendu sur différents supports de communication (cartes de visite, tote-bag, kakemono…).</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">En savoir plus</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">7.2. Quel impact pour votre logo ?</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong>Un logo ne peut pas fonctionner sans sa charte graphique</strong>. Il constitue son point de départ. La suite de l’identité visuelle s’agrémente autour de celui-ci en s’inspirant de ses couleurs et de son style.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>L’utilisation d’une charte graphique a grand intérêt pour&nbsp;plusieurs raisons.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Une meilleure mémorisation et visibilité</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Si l’on vous parle des couleurs rouge et jaune, ou plus récemment du duo vert-jaune, vous pensez certainement à McDonald’s. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Les couleurs et le logo de la marque sont maintenant ancrés dans les mœurs à l’échelle mondiale et ce n’est pas une coïncidence&nbsp;: <strong>la marque utilise au quotidien sa charte graphique pour chacune de ses actions de communication</strong>.<br>&nbsp;</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Un gage de professionnalisme et un outil de référence pour les équipes</h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Avoir une charte graphique ajoute de la crédibilité à votre marque car elle prouve que vous avez pris le temps de réfléchir à son identité. De plus, <strong>elle garantit la pérennité de votre image et sa bonne perception sur le long terme</strong>. Enfin, elle permet aux équipes et prestataires externes (imprimeurs, graphistes…) d\'avoir un repère, un guide à suivre afin de créer des supports conformes à votre identité.&nbsp;</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\">Une cohérence multisupports </h4>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Adapter le logo en respectant la charte sur tous les canaux permet de <strong>créer une communication homogène et reconnaissable</strong>.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n<!-- /wp:acf/summary-content -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->','Créer un logo mémorable : le guide ultime','','inherit','closed','closed','','1-revision-v1','','','2025-09-02 17:03:30','2025-09-02 15:03:30','',1,'https://32decembre.preprod1.3212-lab.top/?p=975',0,'revision','',0),
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(989,2,'2025-09-02 17:23:55','2025-09-02 15:23:55','<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Un nouveau virage stratégique pour Center Parcs</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Longtemps perçue comme une marque fonctionnelle accueillant des familles, Center Parcs a choisi de retravailler son positionnement. L’enjeu : <strong>transformer son image pour affirmer une identité plus lifestyle et séduire de nouveaux publics</strong>. C’est dans ce contexte que l’on a imaginé le Summer Journal. Un objet à la fois émotionnel et désirable, qui reflète ce nouvel univers et rapproche Center Parcs de son audience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":977,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":978,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\",\"className\":\"is-style-default\"} /-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Une création qui respire l’émotion</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Le brief bien en tête, on a abordé ce projet stratégique avec créativité, rigueur et dans un esprit collaboratif. <strong>Veille graphique, brainstorming, co-création</strong> avec le client : on a travaillé ensemble pour garantir une cohérence globale et nous orienter rapidement dans la bonne direction.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Chaque étape de notre processus créatif a été portée par l’envie de concevoir un support unique, immersif et déclencheur d’émotions. Le design du journal reflète donc cette approche&nbsp;avec un graphisme épuré, ultra coloré et une mise en page qui alterne contenu guidé et espaces libres.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Résultat : <strong>64 pages lifestyle qui poussent le lecteur à explorer sa créativité à travers l’écriture, les photos, le dessin ou encore le collage</strong>. Dans le geste créatif, on souhaitait que le support devienne une véritable expérience.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":979,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"wide\"} -->\n<figure class=\"wp-block-image alignwide size-full\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-03_centerparcs-1.jpg\" alt=\"\" class=\"wp-image-979\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:image {\"id\":980,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"wide\"} -->\n<figure class=\"wp-block-image alignwide size-full\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-04_centerparcs.jpg\" alt=\"\" class=\"wp-image-980\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Un projet pensé pour l’international</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Concernant le contenu, <strong>on l’a pensé et rédigé en anglais en vue d’une déclinaison multilingue dans 4 pays européens</strong> : la France, la Belgique, l’Allemagne et les Pays-Bas. Cet exercice de réflexion et de rédaction nous a poussés à adapter notre création aux différents marchés tout en travaillant un langage universel : celui de l’émotion. En remplissant le Summer Journal, on replonge les pieds dans le sable, la tête dans les vacances, on ressent les rayons du soleil sur notre peau et on entend l’écho de nos plus beaux éclats de rire.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Un contenu poétique et estival</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Chaque page du Summer Journal s\'affirme comme une invitation à revivre l’été, dans une ambiance épurée, minimaliste et ensoleillée. Entre citations, anecdotes et suggestions créatives, <strong>le contenu ramène le lecteur à ses plus doux souvenirs d’été</strong>, dans une atmosphère subtilement imprégnée de l’univers Center Parcs : la nature, le partage, la beauté de l’instant présent.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>À l’image des séjours proposés par la marque, ce journal invite à ralentir et savourer ce que la vie nous offre de plus précieux&nbsp;: des souvenirs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":981,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-3_images_item\",\"advanced_gallery_0_images_1_item\":982,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-3_images_item\",\"advanced_gallery_0_images_2_item\":984,\"_advanced_gallery_0_images_2_item\":\"field_advanced_gallery_advanced_gallery_row-3_images_item\",\"advanced_gallery_0_images\":3,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-3_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-3\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":985,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_0_images\":1,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-1\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\",\"className\":\"is-style-slider\"} /-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">L’influence comme relais de communication</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Depuis septembre, le Summer Journal agit comme une pause bienvenue au cœur de la rentrée : un moment à soi pour prolonger l’été.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pour amplifier la portée de cette expérience et lui donner de l’impact, Center Parcs a fait le choix de s’entourer de plusieurs influenceurs européens. De notre côté, <strong>on a imaginé une communication au ton incarné à glisser dans l’envoi qui leur est destiné</strong>. Du design au contenu, on l’a pensé comme une invitation personnalisée qui suscite la curiosité et donne envie d’ouvrir le journal pour en découvrir toute la richesse.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ces précieux relais de communication donnent de l’écho au projet et préparent l’étape suivante&nbsp;: mettre ce journal dans les mains de la communauté Center Parcs pour qu’elle le remplisse de souvenirs d’été ensoleillés.</p>\n<!-- /wp:paragraph -->','Center Parcs prolonge l\'été avec son Summer Journal créé par l\'agence.','Center Parcs a choisi notre agence pour imaginer et concevoir un journal 100% lifestyle destiné à raviver les souvenirs d’été.','publish','closed','closed','','center-parcs-prolonge-lete-avec-le-summer-journal-signe-32-decembre','','','2025-09-03 14:58:00','2025-09-03 12:58:00','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=project&#038;p=989',0,'project','',0),
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(1002,2,'2025-09-02 17:18:36','2025-09-02 15:18:36','','Création du rapport RSE 2024 de Brother France.','','inherit','open','closed','','3212_brother_1','','','2025-09-02 17:18:40','2025-09-02 15:18:40','',760,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Brother_1.jpg',0,'attachment','image/jpeg',0),
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(1008,2,'2025-09-02 17:20:30','2025-09-02 15:20:30','','Création du rapport RSE 2024 de Brother France.','','inherit','open','closed','','3212_brother_6','','','2025-09-02 17:20:34','2025-09-02 15:20:34','',760,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Brother_6.jpg',0,'attachment','image/jpeg',0),
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(1014,2,'2025-09-02 17:21:57','2025-09-02 15:21:57','','Création du rapport RSE 2024 de Brother France.','','inherit','open','closed','','3212_brother_11','','','2025-09-02 17:22:01','2025-09-02 15:22:01','',760,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Brother_11.jpg',0,'attachment','image/jpeg',0),
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(1022,2,'2025-09-02 17:47:00','2025-09-02 15:47:00','','Création de la marque et création du site internet Axtead.','','inherit','open','closed','','axtead-logo-630x630','','','2025-09-02 17:47:04','2025-09-02 15:47:04','',749,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/axtead-logo-630x630-1.jpg',0,'attachment','image/jpeg',0),
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(1025,2,'2025-09-02 17:48:08','2025-09-02 15:48:08','','Création de la marque et création du site internet Axtead.','','inherit','open','closed','','axtead-site2-630x630-2','','','2025-09-02 17:48:13','2025-09-02 15:48:13','',749,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/axtead-site2-630x630-2.jpg',0,'attachment','image/jpeg',0),
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(1027,2,'2025-09-02 17:48:47','2025-09-02 15:48:47','','Création de la marque et création du site internet Axtead.','','inherit','open','closed','','axtead-plaquette-1280x605','','','2025-09-02 17:48:52','2025-09-02 15:48:52','',749,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/axtead-plaquette-1280x605-1.jpg',0,'attachment','image/jpeg',0),
(1028,2,'2025-09-02 17:49:06','2025-09-02 15:49:06','','Création de la marque et création du site internet Axtead.','','inherit','open','closed','','axtead-post-insta3','','','2025-09-02 17:49:12','2025-09-02 15:49:12','',749,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/axtead-post-insta3.jpg',0,'attachment','image/jpeg',0),
(1029,2,'2025-09-02 17:49:25','2025-09-02 15:49:25','','Création de la marque et création du site internet Axtead.','','inherit','open','closed','','axtead-plaquette-630x630','','','2025-09-02 17:49:30','2025-09-02 15:49:30','',749,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/axtead-plaquette-630x630-1.jpg',0,'attachment','image/jpeg',0),
(1030,2,'2025-09-02 17:49:42','2025-09-02 15:49:42','','Création de la marque et création du site internet Axtead.','','inherit','open','closed','','axtead-rs-1280x605','','','2025-09-02 17:49:46','2025-09-02 15:49:46','',749,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/axtead-RS-1280x605-1.jpg',0,'attachment','image/jpeg',0),
(1031,1,'2025-09-02 18:03:00','2025-09-02 16:03:00','<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":99,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":100,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery\":[\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->\n\n<!-- wp:paragraph {\"style\":{\"spacing\":{\"margin\":{\"bottom\":\"var:preset|spacing|30\"}}}} -->\n<p style=\"margin-bottom:var(--wp--preset--spacing--30)\"><strong>[ La solution ]</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"style\":{\"spacing\":{\"margin\":{\"top\":\"0\"}}}} -->\n<h2 class=\"wp-block-heading\" style=\"margin-top:0\">Élégance, finesse &amp; sobriété</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Dans cette communication globale, l’équipe joue d’élégance, de finesse et de sobriété pour incarner une marque savamment engagée, engageante et vertueuse. Berbérelle dans son approche propose une gamme d’huile d’argan qui contribue à la croissance durable et à l’autonomisation de la communauté dynamique marocaine.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":90,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_0_images\":1,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_1_images_0_item\":93,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images_1_item\":94,\"_advanced_gallery_1_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images\":2,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_2_images_0_item\":95,\"_advanced_gallery_2_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_2_images\":1,\"_advanced_gallery_2_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery\":[\"row-1\",\"row-2\",\"row-1\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->','Berbèrelle, une marque d’authenticité qui ne manque pas d’élégance','Ancrée à son Maroc natal, Berbèrelle et son expression de la beauté  berbère au féminin proposent une gamme autour de l’argan cosmétique et  alimentaire travaillé de la manière la plus traditionnelle et pure.','inherit','closed','closed','','78-autosave-v1','','','2025-09-02 18:03:00','2025-09-02 16:03:00','',78,'https://32decembre.preprod1.3212-lab.top/?p=1031',0,'revision','',0),
(1032,2,'2025-09-03 06:53:03','2025-09-03 04:53:03','<!-- wp:paragraph -->\n<p>xxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1035,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":1036,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_1_images_0_item\":1037,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_1_images\":1,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-2\",\"row-1\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->\n\n<!-- wp:paragraph -->\n<p>xxxxxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1038,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":1039,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_1_images_0_item\":1040,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_1_images\":1,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_2_images_0_item\":1041,\"_advanced_gallery_2_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_2_images_1_item\":1042,\"_advanced_gallery_2_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_2_images\":2,\"_advanced_gallery_2_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_3_images_0_item\":1044,\"_advanced_gallery_3_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_3_images_1_item\":1045,\"_advanced_gallery_3_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_3_images\":2,\"_advanced_gallery_3_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_4_images_0_item\":1046,\"_advanced_gallery_4_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_4_images\":1,\"_advanced_gallery_4_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-2\",\"row-1\",\"row-2\",\"row-2\",\"row-1\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->','Création de la charte packaging de la Laiterie Gérentes.','La marque altiligérienne souhaitait faire évoluer sa gamme packaging en renforçant son impact en rayon, sa différenciation produit tout en préservant sa reconnaissance via ses packagings iconiques. ','publish','closed','closed','','creation-de-la-charte-packaging-gerentes','','','2025-09-03 14:56:18','2025-09-03 12:56:18','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=project&#038;p=1032',0,'project','',0),
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(1034,2,'2025-09-03 06:48:38','2025-09-03 04:48:38','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_couverture','','','2025-09-03 06:48:42','2025-09-03 04:48:42','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_couverture.jpg',0,'attachment','image/jpeg',0),
(1035,2,'2025-09-03 06:49:11','2025-09-03 04:49:11','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_1','','','2025-09-03 06:49:14','2025-09-03 04:49:14','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_1.jpg',0,'attachment','image/jpeg',0),
(1036,2,'2025-09-03 06:49:22','2025-09-03 04:49:22','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_2','','','2025-09-03 06:49:26','2025-09-03 04:49:26','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_2.jpg',0,'attachment','image/jpeg',0),
(1037,2,'2025-09-03 06:49:41','2025-09-03 04:49:41','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_3','','','2025-09-03 06:49:45','2025-09-03 04:49:45','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_3.jpg',0,'attachment','image/jpeg',0),
(1038,2,'2025-09-03 06:50:14','2025-09-03 04:50:14','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_4','','','2025-09-03 06:50:17','2025-09-03 04:50:17','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_4.jpg',0,'attachment','image/jpeg',0),
(1039,2,'2025-09-03 06:50:27','2025-09-03 04:50:27','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_5','','','2025-09-03 06:50:30','2025-09-03 04:50:30','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_5.jpg',0,'attachment','image/jpeg',0),
(1040,2,'2025-09-03 06:50:49','2025-09-03 04:50:49','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_6','','','2025-09-03 06:50:52','2025-09-03 04:50:52','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_6.jpg',0,'attachment','image/jpeg',0),
(1041,2,'2025-09-03 06:51:12','2025-09-03 04:51:12','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_7','','','2025-09-03 06:51:15','2025-09-03 04:51:15','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_7.jpg',0,'attachment','image/jpeg',0),
(1042,2,'2025-09-03 06:51:24','2025-09-03 04:51:24','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_8','','','2025-09-03 06:51:27','2025-09-03 04:51:27','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_8.jpg',0,'attachment','image/jpeg',0),
(1044,2,'2025-09-03 06:52:19','2025-09-03 04:52:19','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_10','','','2025-09-03 06:52:22','2025-09-03 04:52:22','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_10.jpg',0,'attachment','image/jpeg',0),
(1045,2,'2025-09-03 06:52:29','2025-09-03 04:52:29','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_11','','','2025-09-03 06:52:32','2025-09-03 04:52:32','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_11.jpg',0,'attachment','image/jpeg',0),
(1046,2,'2025-09-03 06:52:44','2025-09-03 04:52:44','','Création de la charte packaging Gérentes.','','inherit','open','closed','','3212_gerentes_creme_12','','','2025-09-03 06:52:46','2025-09-03 04:52:46','',1032,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_Gerentes_creme_12.jpg',0,'attachment','image/jpeg',0),
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(1049,2,'2025-09-03 06:57:02','2025-09-03 04:57:02','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-1_oxeo','','','2025-09-03 06:57:06','2025-09-03 04:57:06','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-1_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1050,2,'2025-09-03 06:57:13','2025-09-03 04:57:13','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-2_oxeo','','','2025-09-03 06:57:17','2025-09-03 04:57:17','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-2_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1051,2,'2025-09-03 06:57:30','2025-09-03 04:57:30','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-3_oxeo','','','2025-09-03 06:57:34','2025-09-03 04:57:34','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-3_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1052,2,'2025-09-03 07:04:16','2025-09-03 05:04:16','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-4_oxeo','','','2025-09-03 07:04:19','2025-09-03 05:04:19','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-4_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1053,2,'2025-09-03 07:04:29','2025-09-03 05:04:29','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-5_oxeo','','','2025-09-03 07:04:33','2025-09-03 05:04:33','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-5_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1054,2,'2025-09-03 07:04:50','2025-09-03 05:04:50','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-6_oxeo','','','2025-09-03 07:04:54','2025-09-03 05:04:54','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-6_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1055,2,'2025-09-03 07:05:04','2025-09-03 05:05:04','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-7_oxeo','','','2025-09-03 07:05:09','2025-09-03 05:05:09','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-7_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1056,2,'2025-09-03 07:05:21','2025-09-03 05:05:21','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-8_oxeo','','','2025-09-03 07:05:25','2025-09-03 05:05:25','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-8_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1057,2,'2025-09-03 07:05:43','2025-09-03 05:05:43','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-9_oxeo','','','2025-09-03 07:05:47','2025-09-03 05:05:47','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-9_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1058,2,'2025-09-03 07:06:01','2025-09-03 05:06:01','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-9_1_oxeo','','','2025-09-03 07:06:05','2025-09-03 05:06:05','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-9_1_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1059,2,'2025-09-03 07:06:13','2025-09-03 05:06:13','','Oxéo soigne son image de marque et sa communication globale.','','inherit','open','closed','','insta32_image-10_oxeo','','','2025-09-03 07:06:18','2025-09-03 05:06:18','',1047,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/insta32_image-10_Oxeo.jpg',0,'attachment','image/jpeg',0),
(1060,2,'2025-09-03 07:12:55','2025-09-03 05:12:55','<!-- wp:paragraph -->\n<p>xxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1062,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":1063,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_1_images_0_item\":1065,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images_1_item\":1066,\"_advanced_gallery_1_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images\":2,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-2\",\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->\n\n<!-- wp:paragraph -->\n<p>xxxxxxxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1067,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_0_images\":1,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_1_images_0_item\":1068,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_1_images\":1,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_2_images_0_item\":1069,\"_advanced_gallery_2_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_2_images_1_item\":1070,\"_advanced_gallery_2_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_2_images\":2,\"_advanced_gallery_2_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_3_images_0_item\":1071,\"_advanced_gallery_3_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_3_images_1_item\":1072,\"_advanced_gallery_3_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_3_images\":2,\"_advanced_gallery_3_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-1\",\"row-1\",\"row-2\",\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->','PMD Médical repositionne son discours de marque.','Fort de 40 ans d\'expérience, le grossiste en matériel médical PMD Médical souhaitait redéfinir les contours de son image de marque et de son discours de marque. Avec pour objectif de développer sa notoriété et la perception de sa promesse.','publish','closed','closed','','pmd-medical-repositionne-son-discours-de-marque','','','2025-09-03 14:53:34','2025-09-03 12:53:34','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=project&#038;p=1060',0,'project','',0),
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(1065,2,'2025-09-03 07:13:53','2025-09-03 05:13:53','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-3_pmd-medical','','','2025-09-03 07:13:56','2025-09-03 05:13:56','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-3_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1066,2,'2025-09-03 07:14:06','2025-09-03 05:14:06','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-4_pmd-medical','','','2025-09-03 07:14:09','2025-09-03 05:14:09','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-4_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1067,2,'2025-09-03 07:14:31','2025-09-03 05:14:31','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-5_pmd-medical','','','2025-09-03 07:14:34','2025-09-03 05:14:34','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-5_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1068,2,'2025-09-03 07:14:48','2025-09-03 05:14:48','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-6_pmd-medical','','','2025-09-03 07:14:51','2025-09-03 05:14:51','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-6_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1069,2,'2025-09-03 07:15:16','2025-09-03 05:15:16','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-7_pmd-medical','','','2025-09-03 07:15:19','2025-09-03 05:15:19','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-7_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1070,2,'2025-09-03 07:15:29','2025-09-03 05:15:29','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-8_pmd-medical','','','2025-09-03 07:15:32','2025-09-03 05:15:32','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-8_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1071,2,'2025-09-03 07:15:48','2025-09-03 05:15:48','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-9_pmd-medical','','','2025-09-03 07:15:52','2025-09-03 05:15:52','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-9_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1072,2,'2025-09-03 07:16:02','2025-09-03 05:16:02','','PMD Médical repositionne son discours de marque.','','inherit','open','closed','','3212_image-10_pmd-medical','','','2025-09-03 07:16:05','2025-09-03 05:16:05','',1060,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/3212_image-10_PMD-medical.jpg',0,'attachment','image/jpeg',0),
(1073,2,'2025-09-03 07:22:50','2025-09-03 05:22:50','<!-- wp:paragraph -->\n<p>xxxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1075,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":1076,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_1_images_0_item\":1077,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images_1_item\":1078,\"_advanced_gallery_1_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images\":2,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-2\",\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->\n\n<!-- wp:paragraph -->\n<p>xxxxxxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1079,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_0_images\":1,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_1_images_0_item\":1080,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_1_images\":1,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-1\",\"row-1\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->','Nouvelle identité de marque pour ABI Profils.','Avec une marque datée qui n\'incarnait plus les valeurs et la promesse de l\'entreprise, ABI Profils souhaitait donner plus de relief à son développement international, valoriser son savoir-faire de haute technicité dans le profil et développer sa reconnaissance.','publish','closed','closed','','nouvelle-identite-de-marque-pour-abi-profils','','','2025-09-03 14:51:36','2025-09-03 12:51:36','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=project&#038;p=1073',0,'project','',0),
(1074,2,'2025-09-03 07:18:06','2025-09-03 05:18:06','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','miniature-3','','','2025-09-03 07:18:10','2025-09-03 05:18:10','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/miniature-2.jpg',0,'attachment','image/jpeg',0),
(1075,2,'2025-09-03 07:20:49','2025-09-03 05:20:49','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','abi-profils-charte-630x630-copie','','','2025-09-03 07:20:52','2025-09-03 05:20:52','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/abi-profils-charte-630x630-copie.jpg',0,'attachment','image/jpeg',0),
(1076,2,'2025-09-03 07:21:01','2025-09-03 05:21:01','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','abi-profils-embleme-630x630','','','2025-09-03 07:21:06','2025-09-03 05:21:06','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/abi-profils-embleme-630x630-1.jpg',0,'attachment','image/jpeg',0),
(1077,2,'2025-09-03 07:21:22','2025-09-03 05:21:22','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','abi-profils-carte','','','2025-09-03 07:21:26','2025-09-03 05:21:26','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/abi-profils-carte.jpg',0,'attachment','image/jpeg',0),
(1078,2,'2025-09-03 07:21:37','2025-09-03 05:21:37','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','abi-profils-ppt','','','2025-09-03 07:21:40','2025-09-03 05:21:40','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/abi-profils-PPT.jpg',0,'attachment','image/jpeg',0),
(1079,2,'2025-09-03 07:22:11','2025-09-03 05:22:11','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','abi-porfils-entete-tampon-1280x605','','','2025-09-03 07:22:14','2025-09-03 05:22:14','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/abi-porfils-entete-tampon-1280x605-1.jpg',0,'attachment','image/jpeg',0),
(1080,2,'2025-09-03 07:22:24','2025-09-03 05:22:24','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','abi-porfils-rs','','','2025-09-03 07:22:27','2025-09-03 05:22:27','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/abi-porfils-RS.jpg',0,'attachment','image/jpeg',0),
(1081,2,'2025-09-03 07:22:38','2025-09-03 05:22:38','','Nouvelle identité de marque pour ABI Profils.','','inherit','open','closed','','couverture','','','2025-09-03 07:22:42','2025-09-03 05:22:42','',1073,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/couverture.jpg',0,'attachment','image/jpeg',0),
(1082,2,'2025-09-03 07:24:48','2025-09-03 05:24:48','<!-- wp:paragraph -->\n<p>xxxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1085,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images_1_item\":1086,\"_advanced_gallery_0_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_0_images\":2,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_1_images_0_item\":1087,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images_1_item\":1088,\"_advanced_gallery_1_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_1_images\":2,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-2\",\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->\n\n<!-- wp:paragraph -->\n<p>xxxxxxxxxx</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:acf/advanced-gallery {\"name\":\"acf/advanced-gallery\",\"data\":{\"advanced_gallery_0_images_0_item\":1089,\"_advanced_gallery_0_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_0_images\":1,\"_advanced_gallery_0_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_1_images_0_item\":1090,\"_advanced_gallery_1_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-1_images_item\",\"advanced_gallery_1_images\":1,\"_advanced_gallery_1_images\":\"field_advanced_gallery_advanced_gallery_row-1_images\",\"advanced_gallery_2_images_0_item\":1091,\"_advanced_gallery_2_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_2_images_1_item\":1092,\"_advanced_gallery_2_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_2_images\":2,\"_advanced_gallery_2_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"advanced_gallery_3_images_0_item\":1093,\"_advanced_gallery_3_images_0_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_3_images_1_item\":1094,\"_advanced_gallery_3_images_1_item\":\"field_advanced_gallery_advanced_gallery_row-2_images_item\",\"advanced_gallery_3_images\":2,\"_advanced_gallery_3_images\":\"field_advanced_gallery_advanced_gallery_row-2_images\",\"_advanced_gallery_layout_meta\":{\"disabled\":[],\"renamed\":[]},\"advanced_gallery\":[\"row-1\",\"row-1\",\"row-2\",\"row-2\"],\"_advanced_gallery\":\"field_advanced_gallery_advanced_gallery\"},\"mode\":\"preview\"} /-->','Happymanut revoit son discours de marque.','Happymanut entre dans une nouvelle dimension, la marque devait gagner en reconnaissance et faire rayonner son statut d’expert-référence dans la conception et fourniture de solutions de manutention ergonomiques en inox. ','publish','closed','closed','','happymanut-revoit-son-discours-de-marque','','','2025-09-03 14:49:25','2025-09-03 12:49:25','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=project&#038;p=1082',0,'project','',0),
(1083,2,'2025-09-03 07:24:37','2025-09-03 05:24:37','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_miniature-site','','','2025-09-03 07:24:41','2025-09-03 05:24:41','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_miniature-site.jpg',0,'attachment','image/jpeg',0),
(1085,2,'2025-09-03 07:27:22','2025-09-03 05:27:22','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_1_image-1','','','2025-09-03 07:27:25','2025-09-03 05:27:25','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_1_image-1.jpg',0,'attachment','image/jpeg',0),
(1086,2,'2025-09-03 07:27:34','2025-09-03 05:27:34','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_2_image-2','','','2025-09-03 07:27:37','2025-09-03 05:27:37','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_2_image-2.jpg',0,'attachment','image/jpeg',0),
(1087,2,'2025-09-03 07:27:51','2025-09-03 05:27:51','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_3_image-3','','','2025-09-03 07:27:54','2025-09-03 05:27:54','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_3_image-3.jpg',0,'attachment','image/jpeg',0),
(1088,2,'2025-09-03 07:28:04','2025-09-03 05:28:04','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_4_image-4','','','2025-09-03 07:28:07','2025-09-03 05:28:07','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_4_image-4.jpg',0,'attachment','image/jpeg',0),
(1089,2,'2025-09-03 07:28:26','2025-09-03 05:28:26','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_5_image-5','','','2025-09-03 07:28:30','2025-09-03 05:28:30','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_5_image-5.jpg',0,'attachment','image/jpeg',0),
(1090,2,'2025-09-03 07:28:41','2025-09-03 05:28:41','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_6_image-6','','','2025-09-03 07:28:45','2025-09-03 05:28:45','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_6_image-6.jpg',0,'attachment','image/jpeg',0),
(1091,2,'2025-09-03 07:29:00','2025-09-03 05:29:00','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_7_image-7','','','2025-09-03 07:29:03','2025-09-03 05:29:03','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_7_image-7.jpg',0,'attachment','image/jpeg',0),
(1092,2,'2025-09-03 07:29:11','2025-09-03 05:29:11','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_8_image-8','','','2025-09-03 07:29:14','2025-09-03 05:29:14','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_8_image-8.jpg',0,'attachment','image/jpeg',0),
(1093,2,'2025-09-03 07:29:27','2025-09-03 05:29:27','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_9_image-9','','','2025-09-03 07:29:30','2025-09-03 05:29:30','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_9_image-9.jpg',0,'attachment','image/jpeg',0),
(1094,2,'2025-09-03 07:29:41','2025-09-03 05:29:41','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_10_image-10','','','2025-09-03 07:29:44','2025-09-03 05:29:44','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_10_image-10.jpg',0,'attachment','image/jpeg',0),
(1095,2,'2025-09-03 07:29:54','2025-09-03 05:29:54','','Happymanut revoit son discours de marque.','','inherit','open','closed','','happymanut_couverture','','','2025-09-03 07:29:59','2025-09-03 05:29:59','',1082,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Happymanut_couverture.jpg',0,'attachment','image/jpeg',0),
(1101,2,'2025-09-03 09:58:53','2025-09-03 07:58:53','','Accueil','','inherit','closed','closed','','5-revision-v1','','','2025-09-03 09:58:53','2025-09-03 07:58:53','',5,'https://32decembre.preprod1.3212-lab.top/?p=1101',0,'revision','',0),
(1102,2,'2025-09-03 10:01:33','2025-09-03 08:01:33','','Accueil','','inherit','closed','closed','','5-revision-v1','','','2025-09-03 10:01:33','2025-09-03 08:01:33','',5,'https://32decembre.preprod1.3212-lab.top/?p=1102',0,'revision','',0),
(1103,2,'2025-09-03 10:02:25','2025-09-03 08:02:25','','Les créations','Découvrez les créations de notre agence de communication','inherit','closed','closed','','45-revision-v1','','','2025-09-03 10:02:25','2025-09-03 08:02:25','',45,'https://32decembre.preprod1.3212-lab.top/?p=1103',0,'revision','',0),
(1104,2,'2025-09-03 11:05:34','2025-09-03 09:05:34','','Agence de publicité ong et associations d\'intérêt public','','publish','closed','closed','','agence-de-publicite-ong-et-association-dinteret-public','','','2025-09-03 11:32:34','2025-09-03 09:32:34','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1104',0,'sector','',0),
(1105,2,'2025-09-03 11:06:13','2025-09-03 09:06:13','','Agence de communication industrie','','trash','closed','closed','','agence-de-communication-industrie__trashed','','','2025-09-03 11:27:52','2025-09-03 09:27:52','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1105',0,'sector','',0),
(1106,2,'2025-09-03 11:06:56','2025-09-03 09:06:56','','Agence de publicité immobilier, architecture et construction','','publish','closed','closed','','agence-de-publicite-immobilier-architecture-et-construction','','','2025-09-03 11:07:30','2025-09-03 09:07:30','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1106',0,'sector','',0),
(1107,2,'2025-09-03 11:08:07','2025-09-03 09:08:07','','Agence de communication tourisme &amp; loisirs','','publish','closed','closed','','agence-de-communication-tourisme','','','2025-09-03 14:57:51','2025-09-03 12:57:51','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1107',0,'sector','',0),
(1108,2,'2025-09-03 11:08:49','2025-09-03 09:08:49','','Agence de communication sports','','publish','closed','closed','','agence-de-communication-sports','','','2025-09-03 11:09:44','2025-09-03 09:09:44','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1108',0,'sector','',0),
(1109,2,'2025-09-03 11:09:24','2025-09-03 09:09:24','','Agence de communication des événements','','publish','closed','closed','','agence-de-communication-des-evenements','','','2025-09-03 11:10:04','2025-09-03 09:10:04','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1109',0,'sector','',0),
(1110,2,'2025-09-03 11:10:50','2025-09-03 09:10:50','','Agence de publicité chocolats et confiserie','','publish','closed','closed','','agence-de-publicite-chocolats-et-confiserie','','','2025-09-03 11:10:50','2025-09-03 09:10:50','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1110',0,'sector','',0),
(1111,2,'2025-09-03 11:11:45','2025-09-03 09:11:45','','Agence conseil en communication Technologie / Informatique / SS2I','','publish','closed','closed','','agence-conseil-en-communication-technologie-informatique-ss2i','','','2025-09-03 11:11:45','2025-09-03 09:11:45','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1111',0,'sector','',0),
(1112,2,'2025-09-03 11:12:24','2025-09-03 09:12:24','','Agence de communication cosmétique, beauté et mode','','publish','closed','closed','','agence-de-communication-cosmetique-beaute-et-mode','','','2025-09-03 11:13:06','2025-09-03 09:13:06','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1112',0,'sector','',0),
(1113,2,'2025-09-03 11:16:39','2025-09-03 09:16:39','','Agence de communication bières, vins et spiritueux','','publish','closed','closed','','agence-de-communication-bieres-vins-et-spiritueux','','','2025-09-03 11:31:13','2025-09-03 09:31:13','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1113',0,'sector','',0),
(1114,2,'2025-09-03 11:17:34','2025-09-03 09:17:34','','Agence conseil en communication Énergie et transition écologique','','publish','closed','closed','','agence-conseil-en-communication-energie-et-transition-ecologique','','','2025-09-03 11:17:35','2025-09-03 09:17:35','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1114',0,'sector','',0),
(1115,2,'2025-09-03 11:18:14','2025-09-03 09:18:14','','Agence de communication Finance et fintech','','publish','closed','closed','','agence-de-communication-finance-et-fintech','','','2025-09-03 11:18:14','2025-09-03 09:18:14','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1115',0,'sector','',0),
(1116,2,'2025-09-03 11:18:52','2025-09-03 09:18:52','','Agence conseil en communication Automobile et mobilité','','publish','closed','closed','','agence-conseil-en-communication-automobile-et-mobilite','','','2025-09-03 11:18:53','2025-09-03 09:18:53','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1116',0,'sector','',0),
(1117,2,'2025-09-03 11:19:35','2025-09-03 09:19:35','','Agence de communication Art et culture','','publish','closed','closed','','agence-de-communication-art-et-culture','','','2025-09-03 11:19:37','2025-09-03 09:19:37','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1117',0,'sector','',0),
(1118,2,'2025-09-03 11:20:17','2025-09-03 09:20:17','','Agence conseil en communication bien-être et fitness','','publish','closed','closed','','agence-conseil-en-communication-bien-etre-et-fitness','','','2025-09-03 11:20:18','2025-09-03 09:20:18','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1118',0,'sector','',0),
(1119,2,'2025-09-03 11:20:44','2025-09-03 09:20:44','','agence de communication Agriculture et agroalimentaire','','publish','closed','closed','','agence-de-communication-agriculture-et-agroalimentaire','','','2025-09-03 11:20:45','2025-09-03 09:20:45','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1119',0,'sector','',0),
(1120,2,'2025-09-03 11:21:14','2025-09-03 09:21:14','','Agence conseil en communication Médias et divertissement','','publish','closed','closed','','agence-conseil-en-communication-medias-et-divertissement','','','2025-09-03 11:21:15','2025-09-03 09:21:15','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1120',0,'sector','',0),
(1121,2,'2025-09-03 11:22:02','2025-09-03 09:22:02','','Agence de publicité Luxe et joaillerie','','publish','closed','closed','','agence-de-publicite-luxe-et-joaillerie','','','2025-09-03 11:22:04','2025-09-03 09:22:04','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1121',0,'sector','',0),
(1124,2,'2025-09-03 11:40:59','2025-09-03 09:40:59','<!-- wp:paragraph -->\n<p>Créée en 2010, 32 Décembre s’affirme comme l’agence de création pour les réseaux et franchises. Dans un secteur où l’offre est pléthorique, se démarquer n’est plus une option, mais une nécessité. Notre mission ? Donner une identité claire, une voix unique et une stratégie sur mesure à chaque réseau, pour en faire un acteur incontournable de son marché.<br>Face à la multiplication des enseignes, les réseaux doivent adopter des codes de communication réfléchis, une image de marque forte et des outils adaptés pour recruter, fédérer et grandir. Chez 32 Décembre, on ne fait pas de la communication classique : on créé des univers, on structure des discours et on accompagne le développement des réseaux, du premier franchisé à la centième ouverture.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Une agence de publicité spécialisée dans les réseaux et franchises</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Fort d\'une équipe sénior rompue aux joutes de la communication des réseaux, notre agence propose une expertise 360° pour les réseaux, groupements et franchises ambitieux.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Du naming à l’identité visuelle : des créations qui marquent.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Chez 32 Décembre, on ne se contente pas de créer des logos, des chartes graphiques, des slogans, des sites internet... On invente des identités qui :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Portent un sens fort (héritage, innovation, proximité).<br>S’adaptent à tous les supports (print, digital, enseignes, goodies).<br>Fédèrent les franchisés autour d’une image commune, tout en laissant une marge de personnalisation locale.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Des discours de marque différenciants.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Dans un marché saturé, votre discours doit percuter. On travaille avec vous pour :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Définir une promesse claire : Pourquoi vous ? Pourquoi maintenant ?<br>Créer des messages adaptés à chaque cible (franchisés, clients, partenaires).<br>Développer des outils de communication qui renforcent votre positionnement (plaquettes, sites web, campagnes digitales).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Notre force : Une culture stratégique et une approche créative qui transforment votre offre en un avantage concurrentiel.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Une agence de communication qui propose un accompagnement 360° pour le développement de votre réseau.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Une communication de réseau, groupement ou franchise est un travail du quotidien, ce travail doit marier reconnaissance et puissance de groupe, performance locale. Ce jeu d\'équilibre est la clef. Notre champ d\'action va de la communication institutionnelle, communication opérationnelle, communication interne comme la communication de recrutement des réseaux.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Recrutement d’adhérents : attirer les bons profils</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dans un réseau, recruter des adhérents, c’est trouver des partenaires qui partageront votre vision et contribueront à votre croissance. On vous accompagne pour :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Créer des outils de prospection efficaces : landings pages, vidéos de présentation, kits de recrutement..</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Mettre en place des parcours d’intégration pour que chaque nouveau franchisé se sente immédiatement outillé et motivé.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Formation et animation : fédérer votre communauté</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Un réseau fort, c’est une <strong>communauté engagée</strong>. On organise :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Des ateliers créatifs</strong> pour aligner vos franchisés sur l’identité de marque.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Des outils collaboratifs</strong> (plateformes de partage, groupes privés, newsletters internes).</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Des événements fédérateurs</strong> (conventions, challenges, lancements).</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Chez 32 Décembre, on ne forme pas, on <strong>inspire</strong> – parce qu’un franchisé motivé est votre meilleur ambassadeur.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">L’équilibre parfait entre communication locale et nationale.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Comment concilier une voix unique pour la marque et une résonance locale pour chaque point de vente ? Notre solution :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Des templates créatifs adaptables (affiches, posts réseaux sociaux, newsletters).<br>Un calendrier éditorial partagé, avec des temps forts nationaux et des espaces de personnalisation.<br>Un accompagnement SEO local pour booster la visibilité de chaque franchisé. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->','Agence de communication des réseaux et franchises','','publish','closed','closed','','agence-de-comuunication-des-reseaux-et-franchise','','','2025-09-03 13:25:45','2025-09-03 11:25:45','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1124',0,'sector','',0),
(1125,2,'2025-09-03 11:44:20','0000-00-00 00:00:00','','Brouillon auto','','auto-draft','closed','closed','','','','','2025-09-03 11:44:20','0000-00-00 00:00:00','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&p=1125',0,'sector','',0),
(1126,2,'2025-09-03 11:47:45','2025-09-03 09:47:45','','Agence conseil en communication du secteur tertiaire','','publish','closed','closed','','agence-conseil-en-communication-du-secteur-tertiaire','','','2025-09-03 11:47:46','2025-09-03 09:47:46','',0,'https://32decembre.preprod1.3212-lab.top/?post_type=sector&#038;p=1126',0,'sector','',0),
(1131,2,'2025-09-03 13:27:38','2025-09-03 11:27:38','<!-- wp:paragraph -->\n<p>Créée en 2010, 32 Décembre s’affirme comme l’agence de création pour les réseaux et franchises. Dans un secteur où l’offre est pléthorique, se démarquer n’est plus une option, mais une nécessité. Notre mission ? Donner une identité claire, une voix unique et une stratégie sur mesure à chaque réseau, pour en faire un acteur incontournable de son marché.<br>Face à la multiplication des enseignes, les réseaux doivent adopter des codes de communication réfléchis, une image de marque forte et des outils adaptés pour recruter, fédérer et grandir. Chez 32 Décembre, on ne fait pas de la communication classique : on créé des univers, on structure des discours et on accompagne le développement des réseaux, du premier franchisé à la centième ouverture.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Une agence de publicité spécialisée dans les réseaux et franchises</h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Fort d\'une équipe sénior rompue aux joutes de la communication des réseaux, notre agence propose une expertise 360° pour les réseaux, groupements et franchises ambitieux.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Du naming à l’identité visuelle : des créations qui marquent.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"></ol>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Chez 32 Décembre, on ne se contente pas de créer des logos, des chartes graphiques, des slogans, des sites internet... On invente des identités qui :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Portent un sens fort (héritage, innovation, proximité).<br>S’adaptent à tous les supports (print, digital, enseignes, goodies).<br>Fédèrent les franchisés autour d’une image commune, tout en laissant une marge de personnalisation locale.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Des discours de marque différenciants.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Dans un marché saturé, votre discours doit percuter. On travaille avec vous pour :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Définir une promesse claire : Pourquoi vous ? Pourquoi maintenant ?<br>Créer des messages adaptés à chaque cible (franchisés, clients, partenaires).<br>Développer des outils de communication qui renforcent votre positionnement (plaquettes, sites web, campagnes digitales).</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Notre force : Une culture stratégique et une approche créative qui transforment votre offre en un avantage concurrentiel.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Une agence de communication qui propose un accompagnement 360° pour le développement de votre réseau.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Une communication de réseau, groupement ou franchise est un travail du quotidien, ce travail doit marier reconnaissance et puissance de groupe, performance locale. Ce jeu d\'équilibre est la clef. Notre champ d\'action va de la communication institutionnelle, communication opérationnelle, communication interne comme la communication de recrutement des réseaux.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Recrutement d’adhérents : attirer les bons profils</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dans un réseau, recruter des adhérents, c’est trouver des partenaires qui partageront votre vision et contribueront à votre croissance. On vous accompagne pour :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Créer des outils de prospection efficaces : landings pages, vidéos de présentation, kits de recrutement..</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Mettre en place des parcours d’intégration pour que chaque nouveau franchisé se sente immédiatement outillé et motivé.</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Formation et animation : fédérer votre communauté</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Un réseau fort, c’est une <strong>communauté engagée</strong>. On organise :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Des ateliers créatifs</strong> pour aligner vos franchisés sur l’identité de marque.</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Des outils collaboratifs</strong> (plateformes de partage, groupes privés, newsletters internes).</li>\n<!-- /wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Des événements fédérateurs</strong> (conventions, challenges, lancements).</li>\n<!-- /wp:list-item --></ul>\n<!-- /wp:list -->\n\n<!-- wp:paragraph -->\n<p>Chez 32 Décembre, on ne forme pas, on <strong>inspire</strong> – parce qu’un franchisé motivé est votre meilleur ambassadeur.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">L’équilibre parfait entre communication locale et nationale.</h3>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Comment concilier une voix unique pour la marque et une résonance locale pour chaque point de vente ? Notre solution :</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Des templates créatifs adaptables (affiches, posts réseaux sociaux, newsletters).<br>Un calendrier éditorial partagé, avec des temps forts nationaux et des espaces de personnalisation.<br>Un accompagnement SEO local pour booster la visibilité de chaque franchisé. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p></p>\n<!-- /wp:paragraph -->','Agence de communication des réseaux et franchises','','inherit','closed','closed','','1124-autosave-v1','','','2025-09-03 13:27:38','2025-09-03 11:27:38','',1124,'https://32decembre.preprod1.3212-lab.top/?p=1131',0,'revision','',0),
(1134,2,'2025-09-03 14:07:48','2025-09-03 12:07:48','<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Une charte graphique ne fige pas une identité, elle la rend lisible. </h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>On peut avoir la plus belle création de logo possible, si la charte graphique ne pose pas le cadre d’une expression graphique, l’identité globale reste faible. Une bonne charte graphique, c’est un kit de cohérence. Un document ressource qui aligne toutes les expressions visuelles de la marque print, digital, social, événementiel. Mais pas question ici de faire du remplissage. Chaque élément visuel a une fonction, chaque règle est là pour être comprise, utilisée, réinvestie. Nous ne créons pas des manuels de contraintes, mais des boîtes à outils. Un bon système graphique donne de la force, de la fluidité, et surtout, de la tenue dans le temps.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:image {\"id\":646,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https://32decembre.preprod1.3212-lab.top/app/uploads/2025/08/Content-3.jpg\" alt=\"\" class=\"wp-image-646\"/></figure>\n<!-- /wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Une création de charte graphique pour décliner sans diluer. </h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Quand on crée une charte graphique, on ne cherche pas à poser un carcan à la marque mais son cadre d’expression. Nos chartes graphiques sont une mécanique de signes, de structures, de tons, pensée pour soutenir la marque dans toutes ses prises de parole. Nous prenons plaisir à concevoir des systèmes flexibles, mais rigoureux, adaptés à vos canaux, à vos enjeux, à vos équipes. Une bonne charte, c’est celle qu’on peut transmettre à un prestataire sans avoir à l’appeler toutes les deux heures. Et c’est aussi celle qui inspire... Une plateforme visuelle qui donne envie de créer autour de votre marque, pas juste de la reproduire.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">De la ligne de force à la ligne de conduite. </h2>\n<!-- /wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Couleurs, typographies, principes de composition, iconographie, traitements photo, direction artistique, illustrations, motion, pictos, usages du logo… tout est pensé en lien avec l’ADN de marque, la stratégie, le terrain. Nous ne tombons pas dans la facilité des chartes “à la mode”. On vise ce qui tient. Ce qui parle. Ce qui traverse les supports sans perdre son style. Et on accompagne chaque livrable d’explications claires et actionnables, parce que le beau sans le pratique, ça ne sert à rien. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La charte graphique n’est pas un aboutissement, c’est un point de départ. Une feuille de route pour les années à venir. Un accélérateur de cohérence. Prêts à structurer l’image de votre marque pour de vrai ?</p>\n<!-- /wp:paragraph -->','Création de charte graphique','Au delà de poser des règles de logo et de couleurs, une création de charte graphique, c’est construire un langage visuel cohérent, vivant, transmissible autour de la marque. Un système graphique qui pose un cadre sans enfermer. Qui sert la marque sans l’alourdir. Chez 32 Décembre, on conçoit des chartes qui respirent, qui s’adaptent, qui inspirent.','publish','closed','closed','','creation-de-charte-graphique-2','','','2025-09-03 14:07:48','2025-09-03 12:07:48','',148,'https://32decembre.preprod1.3212-lab.top/metier/agence-conseil-en-marque-et-strategie/creation-de-charte-graphique-2/',6,'skill','',0);

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-- Table structure for table `32dcmbr_users`
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--
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(70,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-et-edition-de-catalogue/','87:a1f21d63531be46879a4400a7e594ae3',442,'post','skill',2,151,NULL,NULL,'Création et édition de catalogue','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-3.jpg',NULL,'664','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-3.jpg','664','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:08','2025-09-02 16:05:52',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:48:12','2025-09-01 08:21:45',0),
(71,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-et-edition-de-magazine/','86:eabbbccd0e4e7890054cda46f4bc7c00',443,'post','skill',2,151,NULL,NULL,'Création et édition de magazine','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-7.jpg',NULL,'672','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-7.jpg','672','first-content-image',NULL,0,3,NULL,'2025-09-01 12:05:08','2025-09-03 12:40:53',1,NULL,NULL,NULL,NULL,1,2,2,'2025-09-02 09:52:06','2025-09-01 08:23:20',0),
(72,'https://32decembre.preprod1.3212-lab.top/metier/print/reprise-et-refonte-de-magazine/','85:1b8c6598ed5eac31d43db5953369a05a',444,'post','skill',2,151,NULL,NULL,'Reprise et refonte de magazine','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,0,2,NULL,'2025-09-01 12:05:08','2025-09-02 09:53:32',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:53:32','2025-09-01 08:25:12',0),
(73,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-de-plaquette/','76:63ef5fbdde216268e94a16b0c6ca6114',445,'post','skill',2,151,NULL,NULL,'Création de plaquette','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-4.jpg',NULL,'666','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-4.jpg','666','first-content-image',NULL,0,3,NULL,'2025-09-01 12:05:08','2025-09-03 12:40:53',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:49:03','2025-09-01 08:28:32',0),
(74,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-de-depliant/','75:5c5d99049466602863483992ec01c135',446,'post','skill',2,151,NULL,NULL,'Création de dépliant','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-5.jpg',NULL,'668','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-5.jpg','668','first-content-image',NULL,0,3,NULL,'2025-09-01 12:05:08','2025-09-03 12:40:53',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:50:18','2025-09-01 08:29:53',0),
(75,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-et-edition-de-rapport-dactivite/','95:0bb31e787d5267296b4b9446eea62476',447,'post','skill',2,151,NULL,NULL,'Création et édition de rapport d’activité','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-9.jpg',NULL,'680','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-9.jpg','680','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:08','2025-09-02 09:59:43',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:59:43','2025-09-01 08:31:56',0),
(76,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-et-edition-de-rapport-rse/','89:08c4106cf84c7317ecdfe6f53ab01985',448,'post','skill',2,151,NULL,NULL,'Création et édition de rapport RSE','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-10.jpg',NULL,'682','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-10.jpg','682','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 10:00:51',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 10:00:51','2025-09-01 08:33:38',0),
(77,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-et-edition-de-magazine-dentreprise/','98:a857265249ed5fb221c2c5ab97d47df6',449,'post','skill',2,151,NULL,NULL,'Création et édition de magazine d’entreprise','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-8.jpg',NULL,'676','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-8.jpg','676','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 09:54:26',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:54:26','2025-09-01 08:34:50',0),
(78,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-daffiche/','72:0232c739bf6e9f65414dad9969537ec6',450,'post','skill',2,151,NULL,NULL,'Création d’affiche','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-6.jpg',NULL,'670','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-6.jpg','670','first-content-image',NULL,0,3,NULL,'2025-09-01 12:05:09','2025-09-03 12:40:53',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 09:51:05','2025-09-01 08:36:20',0),
(79,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-de-carte-de-voeux/','81:2033fa27b56f402066290222df638fcc',451,'post','skill',2,151,NULL,NULL,'Création de carte de voeux','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-12.jpg',NULL,'686','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-12.jpg','686','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 10:02:41',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 10:02:41','2025-09-01 08:37:37',0),
(80,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-dannonce-presse/','79:f7cef4b9d0258bc76007e87be1ad1f17',452,'post','skill',2,151,NULL,NULL,'Création d’annonce presse','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-11.jpg',NULL,'684','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-11.jpg','684','first-content-image',NULL,0,3,NULL,'2025-09-01 12:05:09','2025-09-03 12:40:53',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 10:01:45','2025-09-01 08:39:08',0),
(81,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-de-stand-design-despace/','87:ab4a68f59bbd8e4c4dbcc7b64ad0b453',453,'post','skill',2,151,NULL,NULL,'Création de stand &#8211; design d’espace','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-13.jpg',NULL,'690','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-13.jpg','690','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 10:03:41',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 10:03:41','2025-09-01 08:40:18',0),
(82,'https://32decembre.preprod1.3212-lab.top/metier/print/creation-de-signaletique/','79:d96ec177a3b12a6e8b4389e6076030c6',454,'post','skill',2,151,NULL,NULL,'Création de signalétique','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-14.jpg',NULL,'692','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-14.jpg','692','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 10:04:43',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 10:04:43','2025-09-01 08:41:06',0),
(83,'https://32decembre.preprod1.3212-lab.top/metier/web/creation-et-developpement-de-site-internet/','95:e52f85bb56a0c299fddf2780fad1b5a6',455,'post','skill',2,149,NULL,NULL,'Création et développement de site internet','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-15.jpg',NULL,'694','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-15.jpg','694','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 10:06:30',1,NULL,NULL,NULL,NULL,1,2,2,'2025-09-02 10:06:30','2025-09-01 08:45:51',0),
(84,'https://32decembre.preprod1.3212-lab.top/metier/web/creation-et-developpement-de-site-ecommerce/','96:7ba60880cf07f76a9ff1d1fa7cfb9ad5',456,'post','skill',2,149,NULL,NULL,'Création et développement de site ecommerce','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-16.jpg',NULL,'701','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-16.jpg','701','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 11:05:26',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 11:05:26','2025-09-01 08:47:10',0),
(85,'https://32decembre.preprod1.3212-lab.top/metier/web/creation-et-developpement-de-landing-page/','94:3357e11fdbf67af932a77ba1ef14af75',457,'post','skill',2,149,NULL,NULL,'Création et développement de landing page','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-17.jpg',NULL,'712','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-17.jpg','712','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 11:09:16',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 11:09:16','2025-09-01 08:48:26',0),
(86,'https://32decembre.preprod1.3212-lab.top/metier/web/creation-et-developpement-demailing/','88:5da736f09f303252834815a8b8bf2281',458,'post','skill',2,149,NULL,NULL,'Création et développement d’emailing','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-19.jpg',NULL,'716','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-19.jpg','716','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 11:11:19',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 11:11:19','2025-09-01 08:49:38',0),
(87,'https://32decembre.preprod1.3212-lab.top/metier/web/creation-de-carte-de-voeux-numerique/','89:a8de6781328212fcbf7424bb868e258b',459,'post','skill',2,149,NULL,NULL,'Création de carte de vœux numérique','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-20.jpg',NULL,'718','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-20.jpg','718','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 11:12:19',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 11:12:19','2025-09-01 08:53:34',0),
(88,'https://32decembre.preprod1.3212-lab.top/metier/web/referencement-naturel-redaction-de-contenu/','95:3f817a11e7eab316f62cc70a817402b0',460,'post','skill',2,149,NULL,NULL,'Référencement naturel &#8211; rédaction de contenu','publish',NULL,0,NULL,NULL,NULL,NULL,NULL,90,0,NULL,0,NULL,NULL,NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-18.jpg',NULL,'714','first-content-image',NULL,NULL,'https://32decembre.preprod1.3212-lab.top/app/uploads/2025/09/Content-18.jpg','714','first-content-image',NULL,0,2,NULL,'2025-09-01 12:05:09','2025-09-02 11:10:14',1,NULL,NULL,NULL,NULL,1,1,2,'2025-09-02 11:10:14','2025-09-01 08:54:55',0),
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--
-- Table structure for table `32dcmbr_yoast_indexable_hierarchy`
--

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--
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--
-- Table structure for table `32dcmbr_yoast_migrations`
--

CREATE TABLE `32dcmbr_yoast_migrations` (
  `id` int(11) unsigned NOT NULL AUTO_INCREMENT,
  `version` varchar(191) DEFAULT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `32dcmbr_yoast_migrations_version` (`version`)
) ENGINE=InnoDB AUTO_INCREMENT=25 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `32dcmbr_yoast_migrations`
--

INSERT INTO `32dcmbr_yoast_migrations` VALUES
(1,'20171228151840'),
(2,'20171228151841'),
(3,'20190529075038'),
(4,'20191011111109'),
(5,'20200408101900'),
(6,'20200420073606'),
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(20,'20201216124002'),
(21,'20201216141134'),
(22,'20210817092415'),
(23,'20211020091404'),
(24,'20230417083836');

--
-- Table structure for table `32dcmbr_yoast_primary_term`
--

CREATE TABLE `32dcmbr_yoast_primary_term` (
  `id` int(11) unsigned NOT NULL AUTO_INCREMENT,
  `post_id` bigint(20) DEFAULT NULL,
  `term_id` bigint(20) DEFAULT NULL,
  `taxonomy` varchar(32) NOT NULL,
  `created_at` datetime DEFAULT NULL,
  `updated_at` timestamp NOT NULL DEFAULT current_timestamp() ON UPDATE current_timestamp(),
  `blog_id` bigint(20) NOT NULL DEFAULT 1,
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  KEY `post_taxonomy` (`post_id`,`taxonomy`),
  KEY `post_term` (`post_id`,`term_id`)
) ENGINE=InnoDB AUTO_INCREMENT=32 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `32dcmbr_yoast_primary_term`
--

INSERT INTO `32dcmbr_yoast_primary_term` VALUES
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--
-- Table structure for table `32dcmbr_yoast_seo_links`
--

CREATE TABLE `32dcmbr_yoast_seo_links` (
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  PRIMARY KEY (`id`),
  KEY `link_direction` (`post_id`,`type`),
  KEY `indexable_link_direction` (`indexable_id`,`type`)
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--
-- Dumping data for table `32dcmbr_yoast_seo_links`
--

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